“Stretching over an hour, ISON unfolds as a close introspection of the self... The album also comes with a visual component — though, with its morph-like obstruction of a Sarah Sitkin-designed sculpture designed for the album cover, it doesn't follow in the footsteps of Beyoncé or Lemonade. But that's not to say that watching the visual alongside the album isn't an arresting experience in and of itself. Just like Sevdaliza's music itself, these visuals are simultaneously distant and close, drawing the viewer in even as it challenges them to look away. Close-ups slowly zoom out only to obstruct the image completely and then re-emerge in a completely different form”

Text by Michael Cuby for Paper Magazine
Sculptures by Sarah Sitkin
Visual Album, Packaging, Web Experience